Is this you? As a designer running your own business you're busy. Developing designs, producing drawings, attending meetings, visiting sites – it's non stop. Are you spending 95% of your time on fulfillment – delivering on promises to your clients, and spending the rest of your time on admin?
In which case you probably don't have a birds-eye view of the health of your business. And with no holistic view you have no idea where to focus your efforts. I find designers often jump from task to task with no real strategy, unsure if they'll run out of work in a month or be swamped with new projects.
That used to be me too.
But I asked myself, "what if there was a simple tool I could use to track my business?" Not an expensive and complicated online project management tool. But a simple spreadsheet that would tell me at a glance where I am and where I should focus my attention next.
Imagine if you had a single place where you could easily see and track the key metrics in your business, and instantly know how your business is going – whether to focus on generating more leads, encourage those leads to request offers or focus on convincing those leads to buy. With the Optimise Your Design Business Dashboard now you can.
The OYDB Dashboard
So I developed a simple Dashboard to monitor the key metrics in my business. And I was stunned – it only takes monitoring just 3 key metrics to be able to have holistic view of your company's health in seconds. And what's more – I can keep it updated with just 10 minutes per week.
And the OYDB Dashboard has become the most essential tool in my business. Over time the insights become ever more valuable, as I can compare historic data with current trends. And now you can take use of my Dashboard too, for free. And there's access to a 10 minute video where I show you how to use it.
How it works You only need to track 3 metrics to see at a glance if you should:
focus on marketing to attract more leads
develop your service to create more opportunities to make offers
improve your sales process so you convert more offers into deals
be concerned about a lack of work
gear up ready to handle an influx of new projects
The OYDB Dashboard gives you this insight at a glance.
I'm Robin Wycherley – Interior Architect and the founder of Itu Design. I design office interiors for global corporations. I've attracted incredible clients to my boutique agency including Samsung, EY, Lenovo, AbbVie and the UnitedNations. I also help Designers to Optimize their Businesses through 1-on-1 coaching.
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